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Permanent Equity makes investment decisions based on an assessment of risk and return. They seek investments that offer a return exceeding their cost of capital and operating costs, factoring in idiosyncratic risks unique to each business. The firm employs a conservative approach, often structuring deals with deferred payments contingent on achieving agreed-upon milestones, such as successful integration of a previous acquisition or growth of the core business. This strategy aims to ensure they are adequately compensated for the specific risks undertaken in each investment. As an example, Permanent Equity needs an annualized return of at least 13.3% just to break even from their investment.\The report uses case studies to illustrate above principles. For example, it describes a 3% portfolio allocation in a company with significant growth potential but limited current return contribution. Permanent Equity justified this small investment by recognizing the company's large addressable market and high operating leverage. Conversely, the report highlights a 20% portfolio position in a company expected to generate 30% of the year's return, illustrating the strategic allocation of larger positions to achieve both immediate and long-term return objectives.