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Nina chose to transition her digital marketing and sales agency to employee ownership (ESOP) rather then selling to an outside buyer. Nina felt the company's success belonged to all the employees who helped build it, not just herself. Selling to another company wouldn't have rewarded them and might have limited her control over the exit process.
Owners who are contemplating selling to an outside buyer, however are worried about the future of their employees and legacy of their business.
Why Nina Hale chose employee ownership
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Suggest questionBusiness owners everywhere are looking for sustainable succession options for their business. Learn both why and how Nina Hale, the former owner of Nina Hale, Inc. in Minnesota decided to go the employee ownership route, converting her business to a 100% employee-owned employee stock ownership plan(ESOP).
Learn more about employee ownership in Minnesota at
Visit the National Center for Employee Ownership for more information about ESOPs and employee ownership at
About TheNCEO
The National Center for Employee Ownership (NCEO) is a nonprofit membership and research organization providing practical resources and objective, relaiable information about employee ownership.